J. Matt Barber
Starbucks spills coffee on its crotch
FacebookTwitter
By J. Matt Barber
March 23, 2015

Espresso makes you hyper. When you're hyper you sometimes make rash decisions. When you make rash decisions you usually regret it. Starbucks CEO Howard Schultz evidently chugged a Venti-five-shot-double-pump-skinny-vanilla-latte last week before announcing Starbucks' new "RaceTogether" public relations stunt. As he describes it, the über-"progressive" head of the multi-billion dollar corporate mega-giant that brews mediocre coffee by the silo full and whose leadership is almost exclusively white – hopes to "start a discussion" about American race relations. (I'm pretty sure that discussion has been ongoing for a couple centuries, but, hey, I was wrong that one time about that other thing.)

The way I understand it is that when you unsuspectingly wander into any of your 12 local Starbucks locations, your official Starbucks barista will write "RaceTogether" with his official Starbucks Sharpie on the side of your official Starbucks cup and then, as you try to avoid eye contact and grab your Splenda and 2% on the way out the door while formulating an excuse for why you're already late to work, he'll ask you if you'd like to have a discussion about race.

Bad idea? The cost of white privilege? I don't know. Maybe it's just how I'm wired, but I kind of relish the opportunity to explain to a bearded, ghost white, heavily pierced and tatted 29-year-old aspiring LGBTOMGWTFBBQ Gender Studies professional that the whole "Hands up Don't Shoot™" meme was a cultural Marxist hoax rooted in, as are all things "progressive," a bunch of pretend stuff.

Anyway, the stunt has backfired magnificently. It's had the exceptionally rare outcome of bringing together conservatives, "progressives" and people of every race, color and creed to universally mock Schultz and Starbucks corporate and resolve, perhaps for the first time, to use the drive-thru.

Maybe that was the plan all along.

This, of course, is just more empty, liberal, feel-good hashtag activism designed to endear a detached corporate giant to today's easily-led-astray millennial (and younger) generation and to make people who otherwise don't do squat feel like they're doing something meaningful. Conforming to "non-conformity" feels good. It's all the rage. Starbucks is playing it up. It's a commercial PR ploy – a business calculation that missed the mark by a Mississippi mile. Honestly, I actually feel bad for the young people who work there. It's got to be embarrassing. In my experience, and all joking aside, most Starbucks employees are very nice and hardworking folks.

Even still, since Starbucks has already taken the plunge, let's go with it. While the idea of "a national discussion on race relations" is worn, if we're going to be forced into it while trying to wash down our rubbery, microwaved-to-900 °F sausage-egg sandwich, then the whole #RaceTogether refrain is overly broad and lacking in substance. Let's drill down some. Here are three alternatives I'd like to see scribbled on my cup:

#FactsMatter

Veteran journalist and professional blogger Robert Stacy McCain suggested this one. "There is a world of difference between (a) calling attention to legitimate grievances and (b) dishonestly exploiting those grievances."

You listening, Starbucks?

Speaking of dishonest exploitation, and as reluctantly admitted to by the Washington Post's very liberal Jonathan Capehart, two "must-read investigations" released by the Justice Department on the officer shooting of 18-year-old Michael Brown in Ferguson, Missouri, "forced" him "to deal with two uncomfortable truths: Brown never surrendered with his hands up, and Wilson was justified in shooting Brown." Moreover, said Capehart, "Brown fought with the officer and tried to take his gun. And the popular hands-up storyline, which isn't corroborated by ballistic and DNA evidence and multiple witness statements" was a total fraud perpetrated by race-baiting hucksters like Al Sharpton, Barack Obama, Eric Holder, Capehart's fellow liberal media agitators and everyone else who stands to gain by fanning the flames of racial division.

Here's another fact that matters. Let's #RaceTogether and grieve the tragic reality that 93 percent of blacks murdered in America are murdered by other blacks. I, for one, believe that #AllLivesMatter, whether they're tragically taken in self-defense by a white cop, or brutally taken over disputed drug territory by a black gangbanger.

#BlackBabiesMatter

Hi, Barista Bob. Why, yes, I would love to discuss race. Did you know that the most dangerous place on earth for an African-American is in her mother's womb? The No. 1 killer of blacks in the U.S. is abortion homicide. There isn't a close second. This is by design. Like Adolf Hitler, Margaret Sanger, the founder of Planned Parenthood, was a devote eugenicist who once said, "We don't want the word to go out that we want to exterminate the Negro population." To this day Planned Parenthood continues Sanger's legacy of ethnic cleansing. "Seventy-eight percent of [Planned Parenthood] clinics are in minority communities. Blacks make up 12 percent of the population, but 35 percent of the abortions in America." Planned Parenthood's founder claimed, "Colored people are like human weeds and are to be exterminated."

Barista Bob, can we #RaceTogether on the idea that African-Americans aren't human weeds and shouldn't be exterminated – that is, dismembered alive – at the rate of thousands per day?

#Colorblind

The only people who still view the world in terms of skin color are, typically, Democrats, "progressives" (read: cultural Marxists) and those racial minorities who allow themselves to be politically exploited by these primarily white liberals – who become dependent on government assistance. Sure, there are still racists out there (your KKK and neo-Nazi-types), but they've been largely marginalized in our culture. And well they should. What's troubling is that today many of the most powerful people in America remain, self-servingly so, obsessed with skin color.

So, thank you, no, Starbucks. I'd rather not discuss race. I'm not seeing it. And I'm teaching my kids to be colorblind as well. "White privilege?" Hardly. My mom grew up in the sticks of Oklahoma in little more than a shack. She had no indoor plumbing. At times she didn't even have a pair of shoes to wear. She worked her butt off to escape those circumstances. That's how I was raised. That's how I'm raising my children.

A pretty smart fellow once said that he hoped to "one day live in a nation where [people] will not be judged by the color of their skin, but by the content of their character."

Many of us are living there now.

The rest of you can join us any time.

© J. Matt Barber

 

The views expressed by RenewAmerica columnists are their own and do not necessarily reflect the position of RenewAmerica or its affiliates.
(See RenewAmerica's publishing standards.)

Click to enlarge

J. Matt Barber

Matt Barber is founder and editor-in-chief of BarbWire.com and an attorney concentrating in constitutional law. In addition to his law degree, Matt holds a Master of Arts in Public Policy from Regent University.... (more)

Subscribe

Receive future articles by J. Matt Barber: Click here

More by this author

 

Stephen Stone
The most egregious lies Evan McMullin and the media have told about Sen. Mike Lee

Siena Hoefling
Protect the Children: Update with VIDEO

Stephen Stone
Flashback: Dems' fake claim that Trump and Utah congressional hopeful Burgess Owens want 'renewed nuclear testing' blows up when examined

Jerry Newcombe
Church should be about worship, not entertainment

Laurie Roth
Trump, the truth, and America will prevail in spite of leftist evil plans

Cliff Kincaid
Terrorist attack in Baltimore

Tom DeWeese
DOJ ignores 2nd Amendment

Linda Goudsmit
CHAPTER 11: Critical Race Theory: A species of the ideological thought genus Marxism

Pete Riehm
They have tried everything to destroy Trump, but assassination

Tom DeWeese
When your red state governor dresses in blue

Rev. Mark H. Creech
Revelation Chapter 22: Eternal recompense

Tom DeWeese
YIMBYs, workforce housing, and community land trusts: All means to an end to private property

Jerry Newcombe
The vice president visits an abortion clinic—and the people yawn?

Pete Riehm
Like our Commander-in-Chief, America is clueless, feckless, and powerless

Selwyn Duke
Did anti-white, DEI bias steal a state final spot from a white basketball team?
  More columns

Cartoons


Click for full cartoon
More cartoons

Columnists

Matt C. Abbott
Chris Adamo
Russ J. Alan
Bonnie Alba
Chuck Baldwin
Kevin J. Banet
J. Matt Barber
Fr. Tom Bartolomeo
. . .
[See more]

Sister sites