Move over, Bud Light and Dylan Mulvaney. There’s a new brand in town finding woke ways to reduce its market share.

I learned this shopping in a local supermarket Wednesday, when I noticed a rack with unusually colorful bags of Smartfood popcorn. Since the brand has been introducing new varieties in recent years, this wasn’t surprising. What did raise my eyebrows was that the bags were a sexual devolutionary special edition roll-out for, it seems, Valentine’s Day, but were still around. (Is it too much to hope it’s because they’re not selling well?)

Much like Dylan Mulvaney, the bags are brazen and “in your face,” unabashedly advertising a partnership the brand now has with GLAAD. Originally formed in 1985 and then known as the Gay & Lesbian Alliance Against Defamation, GLAAD has now expanded its sexual devolutionary horizons and pushes the MUSS (Made-up Sexual Status, aka “transgender”) agenda along with its original obsessions. In other words, this group is as toxically left-wing as they come.

This doesn’t stop Smartfood Stupidfood from boldly proclaiming on its bags, “Smartfood & GLAAD, together for love.” (Pro tip for the company: You spelled “lust” wrong.) A picture of the bag is embedded in my tweet below.

After a bit of research, I learned that Stupidfood actually forged this partnership in 2022. I don’t know if it received much press back then, but I don’t remember hearing about it. Regardless, it’s amazing that a company will wade into a divisive, bruising culture-war battle by making common cause with one of the high-profile combatants. Have any of its executives ever heard of Dale Carnegie’s book How to Win Friends and Influence People?

Note again, too, that GLAAD is absolutely